Finding Focus

January 05 2011

The most recent business coaching call with Paula started well: “We’ve just had the best month in the last six months in terms of treatment numbers”, she told me. “That’s great” I replied, “what do you think caused that?”

Paula replied in a way I suspect most of you would – “No idea”, and that is the problem with marketing a business – we don’t always know what works, or when. And that’s how we fall into the trap of floundering from one idea to the next, striving just to be doing something. So part of the task for Paula and I in recent weeks has been to avoid that trap and be a bit more proactive.

Read the full article here (PDF document)

[Published in Osteopathy Today, May 2010]