Article archive

Our vision is to see every complementary health practitioner loving their work and achieving their vision.

It ain’t what you do

April 29 2010

When a chiropractor sells their practice, often the most valuable asset is the list of patients – the so-called goodwill amongst the people you have treated in the past. Yet when most chiropractors consider a marketing initiative to boost patient numbers, that list of happy customers is often the last place they think to look.

Read the full article here (PDF document).

[Published in Cheiron, Autumn 2009]