It ain’t what you do
April 29 2010
When a chiropractor sells their practice, often the most valuable asset is the list of patients – the so-called goodwill amongst the people you have treated in the past. Yet when most chiropractors consider a marketing initiative to boost patient numbers, that list of happy customers is often the last place they think to look.
Read the full article here (PDF document).
[Published in Cheiron, Autumn 2009]

