Never Mind the Quality, Feel the Width

June 29 2011

One of our readers kindly recommended this newsletter to one of their contacts recently, and they used a phrase that we hear often about our writings – “not too salesy”. In newsletter-writing circles, there appear to be two schools of thought. One builds list volume, provides little content and just teases people about what they could buy (and relies on a low conversion rate on a big list) and the other builds a list of genuinely interested people, offers them something of value and hopes they become clients as a result. Hopefully you can guess which school we come from!