Article archive
Our vision is to see every complementary health practitioner loving their work and achieving their vision.
May
04
2010
The Kool and the Gang disco floor-filler and karaoke hit may seem an inappropriate theme as we fear continuing pressure on consumer spending, and have had appointment bookings disrupted by snow and ice for the best part of a month. Yet now, more than ever, could be the time to look for things to celebrate in your practice, and to share that celebration with your patients and potential patients
Read the full article here (PDF document).
[Published in Cheiron, Spring 2010]
April
29
2010
When a chiropractor sells their practice, often the most valuable asset is the list of patients – the so-called goodwill amongst the people you have treated in the past. Yet when most chiropractors consider a marketing initiative to boost patient numbers, that list of happy customers is often the last place they think to look.
Read the full article here (PDF document).
[Published in Cheiron, Autumn 2009]
December
07
2009
Through my lectures to final-year osteopathy students and a range of other CPD events for qualified practitioners of varied disciplines, I speak to four or five hundred professionals in complementary health care each year. A significant number of those subsequently take up the opportunity to have a follow-up conversation on a one-to-one basis. Of course, I also have the hundreds of client conversations each year.
Read the full article here (PDF document).
[Published in Osteopathy Today, December 2009]
November
07
2009
A 17th Century poet might be a strange reference for a 21st Century article on running a practice, but John Donne’s phrase resonates with many osteopaths who find themselves working harder and harder, and not smarter. The good news is that there is another way – and I hope here to point you in that direction.
Read the full article here (PDF document).
[Published in Osteopathy Today, November 2009]
October
07
2009
For hundreds of osteopaths that I have spoken to over the years, the ‘Holy Grail’ seems to be a practice with ‘enough’ patient treatments a week, at a steady level, with minimal administration of office tasks or management of people. In my experience the search for the perfect practice is as ongoing as a Dan Brown novel on the other Holy Grail, but there are six key aspects osteopaths can work on to get them closer.
Read the full article here (PDF document).
[Published in Osteopathy Today, October 2009]
